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Why Franchise?
- You can use a recognized brand name and trade marks. You benefit from any advertising or promotion by the owner of the franchise – the ‘franchisor’.
- The franchisor gives you support – including training, help setting up the business, a manual telling you how to run the business and ongoing advice and service for the life of your business
- You can secure rights in your territory. Under certain circumstances the franchisor won’t sell any other franchises in the same territory.
- Marketing Materials are already generated making setting up your new franchise easier then doing it yourself.
- You benefit from communicating and sharing ideas with and receiving support from other franchisees in the network
- Lower Failure Rate - When you buy a franchise, you are buying an established concept that has been successful. Statistics show that franchisees stand a much better chance of success than people who start independent businesses.
- Buying Power - Your franchise will benefit from the collective buying power of the parent company as the franchisor can afford to buy in bulk and pass the savings along to franchisees. Inventory and supplies will cost less than if you were running an independent company.
- Profits - A franchise business can be immensely profitable.
- Marketing - Your franchise will benefit from the brand recognition created by the parent company’s marketing budget, media relations and personnel.
Most importantly you are provided with disclosure documents informing you of:
- Who you are dealing with. Company managers and shareholders must complete disclosures.
- Their business history via questionnaires.
- The names of the companies managers and sales people you will be dealing with.
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