By RON NIXON
Published: February 20, 2012, The New York Times

WASHINGTON — The government’s attempt to reduce childhood obesity is moving from the school cafeteria to the vending machines.

The Obama administration is working on setting nutritional standards for foods that children can buy outside the cafeteria. With students eating 19 percent to 50 percent of their daily food at school, the administration says it wants to ensure that what they eat contributes to good health and smaller waistlines. The proposed rules are expected within the next few weeks. 

Efforts to restrict the food that schoolchildren eat outside the lunchroom have long been controversial.

Representatives of the food and beverage industries argue that many of their products contribute to good nutrition and should not be banned. Schools say that overly restrictive rules, which could include banning the candy sold for school fund-raisers, risk the loss of substantial revenue that helps pay for sports, music and arts programs. A study by the National Academy of Sciences estimates that about $2.3 billion worth of snack foods and beverages are sold annually in schools nationwide.

Nutritionists say that school vending machines stocked with potato chips, cookies and sugary soft drinks contribute to childhood obesity, which has more than tripled in the past 30 years. The Centers for Disease Control and Prevention estimate that about one in every five children are obese.

No details of the proposed guidelines have been released, but health advocates and snack food and soft drink industry representatives predict that the rules will be similar to those for the government’s school lunch program, which reduced amounts of sugar, salt and fat.

Those rules set off a fight between parents and health advocates on one side, who praised the standards, and the food industry, which argued that some of the proposals went too far. Members of Congress stepped in to block the administration from limiting the amount of potatoes children could be served and to allow schools to continue to count tomato paste on a pizza as a serving of vegetables.

Nancy Huehnergarth, executive director of the New York State Healthy Eating and Physical Activity Alliance in Millwood, N.Y., said she expected a similar fight over the vending machine rules.

“I think the food and beverage industry is going to fight tooth and nail over these rules,” Ms. Huehnergarth said.

But representatives of the food and beverage industry say they generally support selling healthier snacks and drinks in schools.

“But we are a little concerned that they might make the rules too stringent,” said James A. McCarthy, president of the Snack Food Association, a trade group in Washington.

Mr. McCarthy said the industry supported nutritional snacks and was working with the American Heart Association and the William J. Clinton Foundation, headed by the former president, in an initiative called the Alliance for a Healthier Generation to establish voluntary guidelines for healthier foods in schools.

The foods include baked rather than fried potato chips, dry-roasted nuts and low-sodium pretzels, Mr. McCarthy said.

Christopher Gindlesperger, director of communications for the American Beverage Association, whose members include Coca-Cola and Pepsi, said his industry had also worked with schools to reduce or eliminate sugary drinks and replace them with healthier alternatives.

“Our members have voluntarily reduced the calories in drinks shipped to schools by 88 percent and stopped offering full-calorie soft drinks in school vending machines,” Mr. Gindlesperger said.

But a study in the Archives of Pediatrics and Adolescent Medicine released this month shows that despite industry efforts and those of others, snacking behavior among children remains largely unchanged. One reason is that healthier snacks were being offered alongside less nutritious offerings.

Between 2006 and 2010, the study found, about half of the schools had vending machines, stores and cafeterias that offered unhealthy foods.

The availability of high-fat foods in schools followed regional patterns. In the South, where rates of childhood obesity are the highest, less nutritious food was more prevalent. In the West, where childhood obesity rates are lower, high-fat food was not as common, the study found.

Health advocates say the study points to the need for national standards.

Jessica Donze Black, director of the Kids’ Safe and Healthful Foods Project at the Pew Charitable Trusts in Washington, gave the food industry credit for trying to reduce sugary drinks and fatty snacks, but said the voluntary guidelines did not go far enough.

“What we have is a fragmented system where some schools do a good job of limiting access to junk food and others don’t,” she said. “We need a national standard that ensures that all schools meet some minimum guidelines.”

Still, some school districts question whether students would buy healthy foods offered in vending machines and school stores. Frequently vending machines with healthy alternative snacks are ignored, and children bring snacks from home or buy them at local stores off-campus during lunch periods. Roger Kipp, food service director for the Norwood school district in Ohio, said children could be persuaded to eat healthy foods and schools could still make a profit.

Two years ago, Mr. Kipp eliminated vending machines and school stores in his district and replaced them with an area in the lunchroom where they could buy wraps, fruit or yogurt. Children ate better, and the schools made some money.

“It took a while, but it caught on,” Mr. Kipp said. “You have to give the kids time. You can’t replace 16 years of bad eating habits overnight.”

Source: www.nytimes.com

Ready to participate in one of the largest consumer health movements in Franchising history?

Michelle Obama busted out a few new moves Thursday to mark the second anniversary of her “Let’s Move” campaign against childhood obesity with a few new friends, 14,000 or so, it turns out.

The first lady rocked out with thousands of sixth- to ninth-graders at a Des Moines arena on the first stop of a three-day trip to highlight her “Let’s Move” campaign. It was a giant pep rally for eating right and exercising, complete with confetti, balloons and a towering birthday cake made of fruit.

The first lady and crowd revved up by doing the Interlude, a dance that started in a dorm room at the University of Northern Iowa and went viral from there. Mrs. Obama chose Iowa for her first stop because the state is working to become the nation’s healthiest state by 2016, as measured by the Gallup organization. It ranked 19th in 2010, the most recent rankings.

She sold healthy eating to the kids as something fun, but also dangled the bait that it could help them “pass your tests and get good grades in school.” There were plenty of sports celebrities on hand to help pump up the crowd, including gymnast Shawn Johnson, figure skater Michelle Kwan, NASCAR champion Carl Edwards, Iowa State basketball coach Fred Hoiberg and former WNBA star Tamika Catchings.

The first lady took on the issue of childhood obesity because almost a third of U.S. children are at least overweight, and about 17 percent are obese.

In the two years since Mrs. Obama launched her campaign, she has brought substantial new visibility to the childhood obesity issue and has prodded schools, families, restaurants, grocery stores, doctors, local communities and others to do more to tackle the problem and to eat healthier.

Robert Blendon, a Harvard professor who tracks public opinion on health care, said Mrs. Obama has helped bring about a shift in attitude, with childhood obesity increasingly being viewed as a societal problem rather than a personal matter.

She’s given schools tangible ideas on how to feed students better by adapting healthier options for the lunch programs and vending machines and more exercise rather than talking in broad concepts that don’t hit home with parents, he said.

The nation’s 175,000 schools and their vending/lunch programs have become fertile ground for companies such as franchisor Fresh Healthy Vending and Revolution Foods since Mrs. Obama started her campaign.

“It’s getting into people’s conversations in ways that it would not have been if someone had not taken it on,” Blendon said.

“YMCAs, Boys and Girl’s Clubs and virtually every other “after school” program have also gotten into the act as the parental pressure has been on them to adopt healthy snack and drink options” said Jolly Backer, CEO of Fresh Healthy Vending. “Also, the market for healthy vending is just not for kids as companies are adapting new health and wellness standards and we’ve been inundated with requests from offices for our Fresh Healthy Vending machines as adult obesity has also reached epidemic proportions in the U.S.” added Backer.

Beyond the policy and health implications, the effort has contributed to an engaging image of the first lady and, by association, has been an asset for the president’s re-election effort. Marion Nestle, a food and nutrition professor at New York University, gives the first lady high marks for going up against powerful forces in the food and beverage industry, and getting some push-back along the way.

“Let’s give her credit,” Nestle said. “She has no real power. She has no legal authority. She’s a wife, and yet she has managed to take this issue and bring it to national prominence.”

The Lets Move Campaign has made Americans aware that they must eat healthier and its not just a fad but a “wake up” call for Americans of all ages.

2. Spring for supplies. Having the right containers and supplies makes a world of difference. For example, there are special salad and drink containers which make it easier for some people to transport healthier lunches. Purchasing these supplies will be worth the investment.

3. Forget rushing. Those who are short of time tend to grab “whatever” and throw it in a bag. Take your time and think the lunch through, so that healthy options are considered and chosen. Many people make their lunch the night before, storing it properly overnight, to help avoid the morning rush.

4. Think beverages. Many people put together a healthy lunch only to blow it by adding a not-so-healthy beverage. A beverage with a lot of sugar, for example, would be better replaced with healthier options, such as water, unsweetened tea, or soy milk.
Focus on variety. Many people tend to get bored if they eat the same lunch over and over, which is understandable. Brainstorm a list of possible healthy lunch possibilities and focus on variety each week. This will keep things interesting and will ensure that a variety of nutritional needs are being met.

5. Even those who take healthy lunches may often want a snack, between their meals. Snacking can be a part of a healthy diet, depending on the snacks being chosen. It is important for people to have easy access to a variety of healthy snack options, whether they take them along or buy them on the go.

“Healthy lunches will help you get through the rest of the afternoon without feeling sluggish,” adds Backer. “Consistently packing healthier lunches is easy. You just need to make it a priority and take the necessary steps to make it happen. Your health will benefit as a result of your efforts.”

Fresh Healthy Vending provides healthy snack options in all of their machines, including drinks, fresh fruits and vegetables, protein and granola bars, yogurt, and baked chips and crackers. Their machines are located in hospitals, office buildings, military bases, and workout facilities. Fresh Healthy Vending machines are now located in over 1100 locations, including many school campuses, throughout the country and in Canada. Each dual-climate-controlled machine offers only healthy food and beverage options.

Source: www.healthnewsdigest.com

Keep it low-sodium. Consuming too much sodium can increase your blood pressure, which in turn can raise your risk of having a heart attack or stroke. Keep sodium content in mind when choosing snacks, and opt for those lower in salt.
Pass on trans fats. Trans fats are those fat sources where the oils that are liquid are turned into solid fats. They do this by adding hydrogen atoms. While it helps to increase the shelf life of the foods, it also helps to contribute to clogged arteries. Trans fats can be found in many crackers, cookies, cakes, pies and breads. Trans fats, like saturated fats, raise bad cholesterol levels.

Skip the saturated fats. Saturated fats are those that come from animal sources. They contribute to clogged arteries and can raise bad cholesterol levels. Saturated fats are those that are solid when at room temperature. They are found in meats, cheese, dairy products, and many baked goods.
Watch the drinks. Many people opt for a beverage for their snack, but some options will prove to be better than others, just as when reaching for other types of snacks. Those high in sugar, for example, should be avoided. Besides water, the best beverage options include unsweetened tea or coffee, and soy milk.
Many convenient, heart-healthy snacks are available today, including fresh fruits and vegetables, and nuts. By being more aware of heart-healthy snack choices, people can make selections that will help them reach their health and wellness goals, rather than hinder them.

“One of our missions has been to provide heart-healthy snack options,” adds Backer. “People can feel confident, walking up to one of our machines, knowing they will find a variety of healthy snacks to choose from. We give people the options they need to live healthier lives and help protect their hearts.”

Each Fresh Healthy Vending machine is filled with healthy snack options, such as drinks, fresh fruits and vegetables, protein and granola bars, yogurt, and baked chips and crackers. Their machines are also located in hospitals, office buildings, military bases, and workout facilities. Fresh Healthy Vending machines are now located in over 1100 locations, including many school campuses, throughout the country and in Canada. Each dual-climate-controlled machine offers only healthy food and beverage options.

Source: www.healthnewsdigest.com

Traditional vending machines have taken a back seat to those stocked with healthy food options. As the war on obesity rages on, companies like Fresh Healthy Vending are helping people around the nation take matters into their own hands. As of the end of 2011, they have become one of the fastest growing and most successful franchise systems in the U.S., having sold 95 franchises representing over 1,200 locations throughout 50 states, Canada, and Puerto Rico which was massive growth for the company that started in May 2010.

“Fresh expects to double sales in 2012, with machine sales slated to top over 2,000 machines,” said Jolly Backer, CEO of Fresh Healthy Vending. “Fresh Healthy Vending has been at the forefront of virtually every innovation in the healthy vending industry over the past two years and has already come out of the gate ‘flying’ in 2012.”

Given the success the company has had outside of the U.S., throughout Canada and Puerto Rico, and given the tremendous response from other international markets interested in Fresh franchising, the company will be pushing marketing efforts overseas.

“Fresh intends on being not only the U.S., but the worldwide leader in healthy vending by the end of 2012,” added Backer.

For this year, Fresh Healthy Vending has also implemented new social networking campaigns, website improvements, and a new franchisee communications platform. All of these initiatives reflect their commitment to making the Fresh Franchisee experience collaborative and mutually beneficial for both the franchisor and franchisees.

As part of Fresh’s never-ceasing effort to improve all aspects of company service, Fresh has also appointed Destiny Olmstead to the position of Franchise Business Consultant. In this role, Destiny will work with all Fresh Franchisees on a daily basis to ensure that issues such as food deliveries, customer service, new product introductions and location development are being handled in the most efficient and timely manner.

Fresh Healthy Vending plans to be operating 50 of its own Fresh machines in the San Diego area by March, with plans to have up to 300 machines in operation by the end of 2012. This operation provides Fresh with a perfect “testing” ground for all new products, allowing them to recommend “best-selling” products to our franchisees, based on location type. The Fresh operation includes middle schools, high schools, offices, hospitals, military bases, health clubs and a variety of other locations. The operation also provides the technical department with a great testing environment for new machine innovations and testing of new machines that are in development at Fresh Healthy Vending.

Through a careful selection of the “best-selling” healthy drinks and snacks, a comprehensive franchise program and superior location development, Fresh Healthy Vending has developed a world-class brand – a brand that has earned national acclaim in the media and which successfully conveys our brand promise and commitment to quality and service to consumers, locations and our franchisee partners.

There has never been a more exciting time to become a Fresh franchisee and to be a part of one of the most dynamic and innovative franchise companies to come along in years.

After all the warnings about junk food causing childhood obesity and all the changes to school cafeteria menus, this news may come as a complete surprise.

“Decisions about vending in our schools are made based on financial gains rather than nutrition,” said Pamela Santucci.

Santucci recently purchased a franchise from Fresh Healthy Vending and is placing her machines in schools and other locations in South Florida. The machines only serve healthy snacks and drinks. So far, they’ve been a huge hit at places like Temple Sinai and North Dade School amongst others.

Santucci recently purchased a franchise from Fresh Healthy Vending and is placing their healthy vending machines in locations in South Florida. The machines only serve healthy snacks and drinks. So far, they’ve been a huge hit at places like Temple Sinai and North Dade School amongst others.

“The food is amazing,” said student athlete Alexandra Behar. “I don’t taste the difference between regular junk food and the vending machine food.”

Keeping kids healthy is a mission Rabbi David N. Young is passionate about. He’s lost 75 pounds over the last 12 months. And he wants his students to learn how to eat healthy too.

“When they’re in our walls, we are responsible for what they put in their bodies,” Young said.

Source: www.local10.com

About Fresh Healthy Vending

Based in San Diego, Fresh Healthy Vending is a company that started in 2010 and is revolutionizing vending machines by filling them with healthy, natural food options. Dubbed the “future of vending,” they are leading the way in healthy food vending. Their machines offer 100-percent juices, fresh vegetables, fruits, smoothies, and yogurts. The Fresh Healthy Vending machines are franchised and are being placed in schools, offices and other locations throughout the country.

Source: www.centraljersey.com

Twenty climate-controlled Fresh Healthy Vending machines have hit Broward and Palm Beach County venues in the past several months — mostly in private schools and fitness centers — offering pita chips, yogurt, applesauce and smoothies instead of the more typical candy and soda stock.

It’s all part of a mushrooming trend that industry insiders say is sweeping the national snack machine market, largely in response to a more educated consumer demanding more healthy options.

“I think it’s a great idea,” said Daniel Katz, 18, a senior and varsity basketball player at Donna Klein Jewish Academy’s Claire and Emanuel G. Rosenblatt High School in Boca Raton, which has a new Fresh Healthy Vending machine. “You don’t have to worry about all those preservatives. I think kids my age are more conscious about being healthy, and this definitely helps.”

These all-natural, organic and preservative-free fare packed in these dispensaries have none of the trans fats or high-fructose corn syrups that have long given traditional vending machines a bad name.

For example, a 1-ounce bag of Terra Exotic Vegetable Chips — a Fresh Healthy Vending favorite — packs 140 calories, 4 grams of fat and 1.2 grams of saturated fat. That’s better than Lay’s Classic’s 10 grams of fat and 160 calories, but downing 11 percent of your daily fat allowance at snack time isn’t most dietitians’ idea of healthy eating.

Nova Southeastern University nutritionist Marilyn Gordon called these newer machines a “step in the right direction.” It’s a direction the $30 billion vending industry has begun to embrace with gusto, especially given a key industry study that showed 71 percent of consumers are trying to eat more nutritious foods.

People are more conscious about health and wellness and are making more concerted efforts to have a balanced diet, there’s some anecdotal evidence that shows that sales go up when healthier items replace traditional vending options. This is a trend that’s here to stay.

The trend has gotten an even bigger boost over the past year or two by the startup of at least a half-dozen companies such as Fresh Healthy Vending of San Diego, which offer machines stocked only with all-natural, organic products. Prices range from $1 to $1.50 for most items — costlier than traditional vending fare, but “it’s fair what you’re getting,” said Donna Klein freshman Zack Cohen.

“It’s a feel-good business,” said Melissa Starr of Jensen Beach, who bought a Fresh Healthy Vending franchise last fall and has 10 machines at eight Palm Beach County sites, including the Donna Klein Jewish Academy. “I feel like I’m opening a whole new light on healthy eating — it can be tasty; it just doesn’t have all the garbage in it.”

That’s why the parent association at the Jacobson Sinai Academy in North Miami Beach went looking for healthier options over the holidays. Fresh Healthy provides the school two machines for free, along with a $100 signing bonus, a revenue share of all sales and financial bonuses if the machines meet certain sales benchmarks. And because the school gets to choose every item the machines sell, it was able to make sure only kosher and nut-free items were available to accommodate students’ dietary needs and allergies.

“There’s no substitute for eating a carrot stick,” said Stacey Caridi, Jacobson Sinai’s Parent Association co-president. “But this gives the kids a healthy option.”

Source: www.sun-sentinel.com

Fresh Healthy Vending, the company that revolutionized the vending machine sector, announces a new franchisee Rachel Savage, who has just launched her business in top locations throughout the Las Vegas area.

“We are happy to bring fresh vending to Clark County in Nevada. People are ready to embrace this as a way to obtain healthy food on the run,” explains Jolly Backer, chief executive officer of Fresh Healthy Vending.

Locations where the Fresh Healthy Vending machines can be found include:

• Las Vegas Sports Park – Las Vegas, NV
• Calvary Chapel Christian School (HS) – Las Vegas, NV
• Las Vegas High School – Las Vegas, NV
• Durango High School – Las Vegas, NV
• East Career and Technical Academy – Las Vegas, NV
• Northwest Career and Technical Academy – Las Vegas, NV
• Sierra Vista High School – Las Vegas, NV
• Legacy High School – N. Las Vegas, NV
• Canyon Springs High School – N. Las Vegas, NV

The Fresh Healthy Vending placement in Nevada joins over 1100 other machines that have been established throughout the country. The machines will be offering a vending selection that is completely stocked with all-healthy foods and beverages.

Aside from the monetary benefits of hosting a vending machine, it also provides access to healthy snack and drink options, which will help keep minds and bodies in better shape. This in turn helps to eliminate the junk food, which is associated with causing obesity, higher absenteeism, and higher medical insurance rates. New workplace wellness programs are now in place all across the U.S in companies to promote healthier lifestyles.

“This is a great way to offer people some healthy food,” added Backer. “Increasingly people are becoming aware of the importance of eating healthy, prompting them to make more nutritious food choices, even on the run.”

The vending machines are stocked with such items as soymilk, yogurt, fresh fruits and vegetables, and a variety of other nutritious options. For many, this comes as a much-needed tool in helping to combat the obesity epidemic. It provides people with healthy options, without having to the time to shop or prepare them, which is often a complaint people have about eating healthy.

The vending machines make a good fit for such places as middle schools, high schools, office buildings, hospitals, college campuses, health clubs, shopping malls, and a variety of other public venues.

Join the Fresh Healthy Vending Revolution! Be the first in your area!

For more information on becoming a Fresh Franchisee in your area please call (858) 210-4200

A new law letting the USDA set standards for vending machine fare sold in schools could boost demand for healthy offerings

Jeff Lowell, an assistant principal at Interlake High School in Bellevue, Wash., normally dismisses the e-mails he gets from businesses trying to sell to his 1,500 students. He was intrigued, however, by the pitch he received in September from Fresh Healthy Vending, a San Diego franchise operation that offers vending machines stocked with snacks and drinks it touts as alternatives to junk food. “Everybody [understands] what eating right does for you and how much it ends up affecting your ability to think,” Lowell says. “We decided we wanted to try it.

Lowell signed a one-year contract allowing Fresh Healthy to park its machines near Interlake’s gym in exchange for 15 percent of profits. In late November, Fresh Healthy installed three machines, featuring goodies such as Kashi granola bars and Stonyfield Farm fruit smoothies, next to older machines that sell Powerade and Dasani water—though no soda—through a long-standing agreement with Coca-Cola Enterprises (KO). The top seller in the new machines so far: Pirate’s Booty cheese puffs.

Fresh Healthy is one of more than a dozen small companies that aim to bring healthier fare to school vending machines. To do so they must navigate a tangle of rules created in the wake of a 2004 federal law that required school districts to establish local policies aimed at improving student nutrition and reducing childhood obesity. Those rules prompted the bulk of the 10,500 U.S. vending machine companies to avoid schools. “There were fewer and fewer operators handling school accounts because it was a tough process to find products that met the patchwork of school guidelines,” says Ned Monroe, senior vice-president for government affairs for the National Automatic Merchandising Assn. The trade group estimates that just 10 percent of its vending operator members sell in schools now, down from about 25 percent a decade ago.

The hodgepodge of local policies will soon be replaced. Under a law that regulates schools participating in the federal school lunch program, which President Barack Obama signed on Dec. 13, the U.S. Agriculture Dept. now can impose nutritional standards on all snacks and refreshments sold in schools. The national guidelines will make it easier for vending companies to sell to many local districts. Producers are likely to be more willing to make foods suitable for vending machines if they know what requirements they must meet. “Food companies [are] trying to be ahead of the game and have products in the marketplace available to meet those standards as soon as they’re published,” says Diane Pratt-Heavner, a spokeswoman for the School Nutrition Assn., a trade group of food companies and school cafeteria managers.

Small vending machine operators that specialize in healthy snacks are confident the new law will boost their business. “I can’t even tell you the response we’re getting since this latest piece of legislation passed,” says Fresh Healthy founder Jolly Backer, who launched the company in May to sell and supply franchises. He charges franchisees about $11,000 per machine, which they then manage, ordering from Fresh Healthy online and restocking once or twice a week. Fresh Healthy has machines in more than 2,000 locations, about three-quarters of them schools. “Our race is to get space,” says Backer, 55. “A lot of schools would just as soon get rid of vending programs because they haven’t found out about healthy options yet.” He expects revenue at the 22-employee company to at least double this year, to more than $10 million.

The bottom line: Clearer legislative standards have been a boon to companies that provide schools with vending machines selling healthier fare.

Source: www.businessweek.com